There are two things on my mind as I write this note. The first is how grateful I am to our editorial staff. From the gentle and strong guidance of editor Kim Lane, who works closely with our writers to best craft the stories we feel will inform, entertain—and hopefully enlighten and provoke action—to our diligent copy-editing, proofreading and fact-checking team who have been poring over these pages for the past few weeks, finding countless things to fix.
Without them, you would be puzzling over why a recipe serving a dozen people would call for 11 pounds of chèvre (it's one pound) and what the heck a barspoon measure is (it's roughly equivalent to one teaspoon or one eighth ounce). And worse.
Assiduously following a style sheet and putting themselves in the reader's chair is what makes editorial assistants indispensable and, at the same time, invisible to you, the reader. So I'd like to point out that a publication is only as good as its staff and thank them for their good work.
The second thing on my mind is how we are going to fill 1,250 seats at the Paramount Theatre on December 5 for our kickoff Eat Local Week event screening of FRESH the movie. Our great idea was, in addition to showing the film, that we would bring the film’s wonderful director, Ana Sofia Joanes, and one of the film’s most inspiring spokespersons, farmer Joel Salatin, to Austin for this event. That should do it! But those are a lot of seats to fill, nonetheless. We sold out of the 200 seats we had available for our first screening of FRESH at Boggy Creek Farm back in August within just a few days of announcing the event. That was produced in partnership with The Front Porch Project and the Alamo Drafthouse Rolling Roadshow, and we raised $6,000 for the Sustainable Food Center that night. The beauty of the Paramount screening is that in addition to the money that we will raise for Urban Roots as part of Eat Local Week, we will be raising awareness of the importance of the local food movement that the film so eloquently and movingly illuminates. FRESH is being distributed only by showings at community screenings, mostly small, in the great grassroots tradition of provoking many small acts to large and lasting effect. Our screening at the Paramount will be the largest venue to show the film in the U.S. so far, and we'd love to have a full house. So go buy your tickets now ($15, $25 and limited $100) and tell your friends, family and social networking groups. The rest of Eat Local Week will be lots of fun too and offers many ways to connect to local food and local food people. Check out the information at edibleaustin.com/eatlocalweek.
And remember that right here in Central Texas, at the start of our winter growing season, we can go to our farmers markets and buy jalapeño peppers, tomatoes, citrus fruits, all kinds of greens, nuts, root vegetables, broccoli, cauliflower and squashes—a real bounty of fresh food for the holidays!